January 5, 2015

Drink up

Pantone has given us “Marsala”, Color of the Year 2015, paint that is.

In a company press release, Pantone described the color as “a naturally robust and earthy wine red that enriches our mind, body and soul, exuding confidence and stability.”

Well, perhaps.

Not everyone is enthusiastic about the color. After all, color is a subjective, emotional experience. Instead of the gourmet associations of Marsala wine and pomegranate fruit, as featured in the color campaign’s marketing images, a client suggested that it conjured visions of elementary-school mystery meat, liver, and meatloaf.

Les goûts et les couleurs ne se discutent pas. 

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