Pantone has chosen Honeysuckle Pink as the color of 2011 (REALLY?).

Their press release describes it as: “A color for all seasons. Courageous. Confident. Vital. A brave new color, for a brave new world. Let the bold spirit of Honeysuckle infuse you, lift you and carry you through the year. It’s a color for every day – with nothing ‘everyday’ about it”.

(That press statement is mildly amusing; please let me know if you face the “brave new world” with pink.)

photos Pantone color lab